The Road to More Intelligent Lead Generation with Email

Source: Mailigen (Where this article first appeared) Ask a marketer to list their priorities in 2017 and most of them would put driving traffic and lead generation at the top. Hubspot’s State of Inbound report reveals just that with more than 60% of them listing generating traffic and leads as their top priorities in all regions.Continue reading “The Road to More Intelligent Lead Generation with Email”

The Beginner’s Guide To Drip Marketing

Source: Unsplash Amidst a giant social media landscape, e-mail marketing still reigns supreme when it comes to closing prospects into paying customers. But, how has email survived for so long? And why is it effective? The answer is in the three value driving features of email: it is personal, cost effective, and drives high returnContinue reading “The Beginner’s Guide To Drip Marketing”