The Anatomy Of An Effective Twitter Ad

Launched in 2007, Twitter came with big promises for the world of social media. It wanted to change the world. Today, the 140-character platform has changed how people have conversations on social media, how they respond to global events, and how they communicate their brand. According to social media examiner’s 2017 trend report, 82% of marketers are puttingContinue reading “The Anatomy Of An Effective Twitter Ad”

What You Need to Know About Facebook’s Continued Battle Against Clickbait

And how will the latest change in algorithm impact Facebook pages. Facebook has made multiple changes to its algorithm over the years. And after last year’s much-debated topic of whether “fake news” shaped the U.S. election verdict or not, the effort to filter fake news stories out of the news feed has been a major concernContinue reading “What You Need to Know About Facebook’s Continued Battle Against Clickbait”


One of the most important things we should do before taking a job is to define clear expectations. Often, the end picture is blurry for individuals on both ends of the spectrum — and this becomes a perfect recipe for misunderstanding and chaos. Humans are wired to over-promise. You take up a project wanting toContinue reading “Expectations”

The best job in the world

He is one of the brightest kids I teach. Annirudh, who is in 4th grade right now aspires to be a scientist. He dreams of traveling into space and creating things that will serve the mankind. He also holds a trenchant interest in photography and bribes me with his million dollar smile every time I bringContinue reading “The best job in the world”