Step-by-step breakdown of each one of them so that you can become a power user too
#1. Branding every link you post on Twitter (and everywhere else)
[Update: Start A Fire has stopped their services. Another great option to do this is snip.ly]
Tweets of a majority of brands, media publications and individuals redirect people to an external site. What most don’t realize is that every piece of content shared anywhere on Social Media can be an opportunity.
A brilliant way to own every piece of content you share on Social Media is to brand it through tools like Sniply or Start A Fire. These tools provide you a CTA/Custom badge that you can use on any link you share.
Here’s an example tweet:
Here’s an example link: The Best Writing Advice I Ever Received
The custom badge that shows up when you click on the link will be available to anyone who shares it.
Here’s how you can do it too:
- Visit Start A Fire and create a free account using Twitter, Facebook or e-mail.
- Once signed-in, click on “Recommended Content” and add the URL and Title of the link you want to promote.
- Next, click on your profile and then on “Customize Badge”. Here, fill your name, picture and website/blog URL and save it. Then click on “Follow Buttons” and link your Facebook, Twitter, or Pinterest profile.
- Lastly, click on your profile again and go to “Integration & Tools”. Connect your Buffer account (or any other scheduling platform you use) with Start A Fire.
Now all you need to do is keep adding your content to Buffer and Start A Fire will automatically brand all the links. It will also throw some quick stats around your links such as page-views, avg. time on page and badge clicks.
For personal use, Start A Fire serves to be a great option. If you are a brand or media publication, Sniply offers more customizations.
#2. Automating your tweets using hand-curated content
Too busy to tweet about your industry? Let Quuu help you out.
Quuu offers hand-curated content suggestions for your Twitter as well as Facebook and LinkedIn accounts. Here’s an example:
Neat right? Here’s how to do it:
- Sign-up for Quuu.co using your Buffer account
- Once signed-in, select relevant categories you want to post content from
- Next, click on settings and choose the profiles you want to connect and the number of posts you want to be scheduled (max 2)
Quuu will automatically push content to your buffer from where it will be scheduled for the time of your choosing.
Bonus: If you have already linked it with Start A Fire, all your automated tweets will be branded as well!
#3. Automating Twitter List creation
But do you have to manually create a Twitter list? Hell no! Enter IFTTT.
IFTTT let’s you automate various tasks — one of which is creating a Twitter list. Here’s how to do it:
- Log-in to your IFTTT account and click on New Applet
- Create a new applet following the mentioned steps so that you arrive to something like the below applet. Don’t forget to click on check to see if it is working
That’s it! From now, whenever someone tweets with your particular keyword — which can be anything from a topic you follow to your or your competitors’ event-hashtag — they will get added in the list.
Bonus tip: Export the members of your Twitter list using Electoral HQ and feed them to your Twitter tailored audience to create an amazing highly targeted list of people you can show your ads to!
#4. Getting subscribers for your blog directly from Twitter
Want more subscribers for your blog straight through Twitter? Use Twitter Cards. Twitter is full of many hidden features and one such feature is a lead generation Twitter card that you don’t really have to pay anything to use.
Here’s an example that I created:
If someone wishes to subscribe, they can click the Subscribe Now button and submit their information. Twitter automatically fills up the Email-ID so that’s one less step!
Once the user submits, their lead will reflect in the Cards creative manager. You can click on the arrow to download all the users who have subscribed.
But, how do you do it? It’s fairly easy.
- Go to your Twitter account and click on Twitter ads.
- Choose Lead Generation on Twitter as the objective and click on Create Campaign.
- You will be re-directed to a page to create the campaign. Skip everything and go to the “Creatives” part.
- Next, tweet (promoted-only) and copy the generated URL which you are going to use will be using for the lead generation.
- Go to your twitter account, write a tweet, paste the copied URL and tweet it. #DontForgetToPinIt
And you are done! You are now ready to receive leads directly from your Twitter account.
Note: If you are managing a brand’s account, you can directly go to your ad accounts’ cards section and create a lead-gen card. Rest of the process remains the same.
#5. Personalizing your tweets to people/Tweeting privately
Let’s say you want to reach out to a person of interest but they don’t have their DM enabled for everyone. Now, you can tweet to them in which case your tweet is public or you can do a dark tweet — which is only visible to the person you are tweeting and invisible even on search*.
Apple used this brilliantly for the launch of i-Phone 7. Notice, apple hasn’t really Tweeted anything yet.
Here’s how you can do it too:
- Go to your Twitter ads account and choose objective as Twitter engagements.
- Skip everything and go to creatives.
- Under promoted-only tweets, write the tweet and mention the person you want to reach out to. Add media if you wish so and click on Publish.
- Your tweet is now published and will look something like this
The person you tagged, will then receive this as a mention in their notifications. Neat right?
*If the tweet is shared by the person you tagged, then it will be visible to anyone on Twitter.
Have you tried any of these? How was your experience? Let me know as a response and if this helped you, don’t forget to recommend (❤) so that others can see it too!