Whenever In Doubt, Look For This.

For it’s unbiased.

There are many instances where we have to justify our answers. “Why do you need a Social Media strategy?” “Why do you think a green CTA works better than a red?” “What impact will a blog have to our business?” “Why do you want to use images in a post?”

We know all the answers. We know it because we have seen it working in the industry. So we package the idea in our strategy and present it in front of people who aren’t experts and have little knowledge about the domain as you. So rightfully, we are asked to justify the answers.

In a meeting, “I just feel so”, “I know it works”, “Because X company uses it” can be the most dreadful responses anyone can ever give. It highlights poor analysis and reflection on what you are presenting. So what do we do? How do we justify our answers and persuade people to believe it? Find data.

Personally, I am terrified of numbers. One of my scariest nightmares is a world that runs on spreadsheets. Though it looks like a dry, sad world with little sunshine, I still believe in numbers. Because after all, what terrifies the shit out you, makes you a ninja.

Data is a great way to gauge the effectiveness of ideas. We come across as people who know thy shit when we present numbers to back our claims. In case there’s an idea without numbers to back them up, we should aim for future projections — the numbers it will generate & the impact it will create.

In both business and personal situations, data is king. While humans are driven by emotions and our brain has its own biases, there are times when we need an unbiased force.

And that’s when you look for data.

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Published by Prateek Keshari

Greetings, I’m Prateek. I’m a Digital Marketer at HCL Technologies living in New Delhi, India. I have a deep interest in marketing, psychology, and startups. In my free time, I experiment with design, photography and video-editing. I will be happy to connect with you on Twitter (@prateekkesharii) or LinkedIn (in/prateekkeshari)

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